Clarins family reinvests in Pai Skincare to become majority shareholder

By Julia Wray | Published: 11-Apr-2023

Organic skin care brand closes £14m series C investment to accelerate European growth

Famille C Participations, the private investment firm of the Clarins-owning Courtin family, is now the majority shareholder in British brand Pai Skincare. 

This follows the close of a £14m series C investment, led by Famille C Participations. 

Pai Skincare’s founder, Sarah Brown, retains a significant shareholding.  

The London-based brand said it would channel the funds into accelerating growth in its home market of the UK, as well as breaking ground across Europe. 

It will also expand and support partnerships with key retailers including John Lewis, Sephora and Oh My Cream.

The Clarins dynasty first invested in Pai Skincare in 2021 as part of a £6.4m series B, which enabled Pai to break ground on a manufacturing facility in west London.

Pai Skincare was founded in 2007 by Brown and Ed Saper in response to Brown’s hyper-reactive skin. 

Its products and business practices are accredited by COSMOS, The Vegan Society, Cruelty Free International and B Corp.

Commenting on the reinvestment, the Courtin family’s Prisca Courtin said: “We support entrepreneurs who innovate and make a positive contribution to the industry. 

“I have huge respect for what Sarah and Ed have built so far. 

“We are committed to growing Pai and helping it to reach its full potential, thanks to the quality of the products and formulas, and their high standards.”

“Everyone told us it was commercial insanity to continue to formulate and manufacture our products in-house when it could be outsourced to the ‘experts’,” added Brown. 

“Our belief is if you want your products to deliver a superior quality and performance, and guarantee end to end sustainability, you can’t outsource their creation. 

“Process is everything.”

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