‘Clean beauty’ hits back at Deciem’s pro-chemical campaign

By Becky Bargh 21-Jun-2021

Founder of beauty brand Sakrid defended the movement and accused Deciem of false claims that ‘clean’ brands disregard science

‘Clean’ beauty brand Sakrid has criticised Deciem’s pro-chemical campaign, which accused brands that adopt ‘clean’ formulas of disregarding scientists.

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In response to a recent Cosmetics Business article, Sakrid’s co-founder and campaigner against ‘toxic’ beauty Natalie Elliott said that ...

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