Premium beauty brand Clinique (Estée Lauder) is opening its first ever pop-up concept store, the great skin lab, on 24 October in London’s Covent garden.
Boasting over 700sqft of retail space, customers will be offered the chance to experience a day in the life of their skin first-hand. Travelling through an interactive, experiential journey, customers will stimulate their senses through state-of-the-art digital experience pods, receive personalised skin consultations with Clinique’s experts, and receive a free sample of their custom-fit moisturiser.
The launch of the great skin lab follows the introduction of the Clinique Sonic System Purifying Cleansing Brush, a dermatologist developed, Swiss engineered cleansing brush designed to transform skin, which the great skin lab will hero along with the brand’s other key skin care products. The pop-up shop launch also coincides with the UK launch of Clinique Foaming Sonic Facial Soap, available for an introductory price of £10 (normally £16) until 29 October.
Formulated with the Sonic System Purifying Cleansing Brush in mind, it provides the ideal balance of creamy cushion for optimal lather and is the perfect cleansing partner to any sonic cleansing device. “This is an extremely exciting time for Clinique, which sees us entering a new wave of digital innovation and customer experience”, said Janet Saunders, Vice President General Manager for Clinique, Origins, Darphin UK/Eire. “The great skin lab is Clinique UK’s first ever concept store, and we look forward to welcoming customers to experience Clinique in a completely unique way”.
