Cofinluxe has launched a new fragrance brand, Parfums Ailleurs, a three-sku range comprising two women's fragrances and a men's fragrance.
Ici is described as a fragrance for an active, sensual woman, while Encore is for assertive, determined girls. The men's fragrance, Ailleurs is said to endow urban men with a touch of exoticism.
All the fragrances are packaged in black and white gameboard patterns, such as backgammon and checkerboard.