Colgate-Palmolive is the fourth largest company in the beauty and personal care industry, with brands including major household names such as Colgate, Sanex and Palmolive.
Rumours about a potential sale of the company have been circulating for some time, further intensified by a report by the New York Post last week.
In the coverage, the publication said a source revealed that Colgate-Palmolive’s CEO Ian Cook recently signaled in an investor meeting that he would consider selling the company, valuing it at more than $88bn.
Who is circling?
This figure makes the landmark Coty-P&G deal which took place in 2015 look like small fry; Coty bought 43 of P&G's brands for $12.5bn.
But with rumours of a sale still active, Cosmetics Business asked Euromonitor to share its opinion on how a takeover could impact the industry at large – and who the most promising suitors might be...
Nicholas Micallef, Euromonitor analyst, said: "It [Colgate-Palmolive] requires an acquirer with a larger enough market capitalisation. Should the likes of P&G or Unilever make a move, L’Oréal’s position at the helm of the industry would be short-lived, following the P&G multi-brand divestment to Coty.
"Nevertheless, L’Oréal may have little interest in such a move, as it does not