Consumer backlash against chemicals lifts organic market

An "increasing green consciousness" has led to the rise of the organic personal care market

The global market for organic personal care products is expected to reach $13.2bn by 2018, according to Transparency Market Research in its latest report, Organic Personal Care Products Market for Skin Care, Hair Care, Oral Care and Cosmetics.

Rising concerns about safety, increasing green consciousness and growing consumer awareness about the hazards in synthetic chemicals have fuelled the demand, according to the company. “Skin care products are the largest segment in terms of revenue and will continue to dominate the organic personal care product market,” said the market researcher, “accounting for over 32% in terms of revenue across all the product segments in 2011.” Hair care comes next, with 25% of total revenue, followed by cosmetics, a sector being driven by large numbers of new entrants into the category and increasing product availability.

Geographically, North America was the biggest consumer of organic personal care in 2011, accounting for over 34% of global consumption, followed by Europe at 29%. Despite this, Japan is the country forecast to register the fastest growth of all regions, and already accounts for 42% of the total demand for organic personal care products in Asia Pacific.

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