The mobile game and shopping platform allows users to take part in styling challenges using luxury brands featuring looks by Mary Greenwell and Sam McKnight
Imaan Hammam for Drest
Beauty and fashion gaming app Drest has virtually recruited five supermodels for consumers to makeover.
First launched in October 2019, the platform fuses mobile gaming and shopping as smartphone users browse, recreate and shop their favourite luxury looks.
Previously, users could choose from a selection of avatars but now top models Natalia Vodianova, Precious Lee, Irina Shayk, Imaan Hammam and Candice Huffine have made their debut.
The digital hairstyles have been designed by brand owner Sam McKnight and the make-up looks by Mary Greenwell.
Drest has pledged that 50% of revenue earned by the supermodels in-game will be donated to their chosen charities.
"Not only are they admired for their beauty and style, but they are also revered for their advocacy and philanthropic efforts," said Lucy Yeomans, founder and co-CEO of Drest.
Precious Lee for Drest
"These women emulate Drest’s values and are key figureheads for causes that focus on diversity and inclusion, female empowerment, education and the welfare of children."
Drest has partnered with more than 200 fashion brands including Burberry, Chloé and Stella McCartney.