Lisa Eldridge joins Drest as guest make-up artist with new lip collection

By Austyn King | Published: 11-Jul-2022

Users will be able to try the celebrated MUA's latest lip shades on both their in-game avatars and themselves via an Instagram filter

Celebrity make-up artist Lisa Eldridge is the latest name to join beauty and fashion styling app Drest, allowing users to try on her latest lip collection.

Users can now try out 12 new lip shades from Eldridge's Luxuriously Lucent and Insanely Saturated Lip Colour collections on the game's 'hyper-realistic' model avatars.

The shades will be available for a month, during which players will also be able to participate in a series of dedicated styling challenges featuring the lip collection, with the chance to win Lisa Eldridge make-up products.

“Lisa is the perfect choice to be a guest make-up artist on Drest because, as well as being one of the most internationally recognised faces in beauty, she's also an early adopter and disruptor in the digital space,” said Lucy Yeomans, founder and Chief Brand Officer at Drest.

Alongside the app, Drest has also launched a new digital try-on Instagram filter, allowing consumers to virtually try on the lip looks for themselves as well as their in-game avatars.

“Our team has worked tirelessly to colour-match each shade of Lisa's lip products to ensure they are as true-to-life as possible,” added Yeomans.

“I can't wait to see how our players bring their looks to life with these beautiful lipsticks.”

Beauty gets its game on:

With her career spanning luxury fashion and beauty houses Gucci, Versace and Prada, as well as styling A-listers including Dua Lipa, Kate Winslet and Keira Knightley, Eldridge launched her beauty brand in 2018, with products for the lips, eyes and face.

The UK-born author of Face Paint: The Story of Makeup joins the likes of Gucci Beauty and NARS in lending their beauty looks to Drest, following the fashion styling app's expansion into beauty in 2020.

The app, which allows players to shop the real-life versions of its fashion and beauty looks, has since ramped up its expansion efforts, teaming up with celebrity hairdresser Josh Wood last month.

Said to have experienced 250% user growth, the company appointed Lisa Bridgett as its new CEO earlier this year, in a bid to drive the brand's expansion into the metaverse and user-generated contented strategy.

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