Coronavirus: Cornelius rallies innovation of ‘clean and simple’ products to support beauty sector

By Becky Bargh | Published: 14-May-2020

To help companies survive the pandemic, the chemicals firm is calling for personal care businesses to champion simple formulations in order to keep down costs down

UK chemicals manufacturer Cornelius has called for more businesses to provide support for the personal care sector in the aftermath of the coronavirus pandemic.

Cornelius is encouraging suppliers, manufacturers, distributors and retailers to champion simple formulations for skin care and cosmetics, and to focus on cheaper consumer care regimes, as well as touchless beauty experiences.

“Consumer spending will be much more restricted in the months to come,” said Cornelius’ Life Sciences Business Manager Jason Fitzgerald.

“The impact caused by an economic shutdown of this scale will continue to ripple throughout the industry in the months to come, especially when the sector thrives off product innovations, interactive ‘touch and feel’ experiences and sale of in-store purchases.

“To get the personal care sector back on its feet, we must change tactics to evolve and flourish in the ‘new normal’.”

Cornelius will work with Silab, Bloomage, Jeen, Rita, Ronald Britton and Strahl & Pitsch to deliver simple formulations in order for customers to stick to their skin care beauty regimes.

“With innovation at the heart of our industry, product development must start meeting those challenges head on,” added Fitzgerald.

“As experts in manufacturing and distribution, we want to deliver solutions that won’t break that bank.

“Many of our formulations are simple and contain natural plant-based ingredients which are easy to obtain, making them perfect go-to-market solutions to help smaller and large businesses get back on track.

“Now is the time to rest on our laurels, it’s time for personal care product experts across the globe to refresh and revitalise the industry with a clean and simple look.”

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