K-beauty has inspired dozens of other country-branded beauty movements to emerge and gain popularity on the global beauty landscape.
But the 'beauty hotspot' trend signals much wider shifts within the industry: the need to radically expand beauty ideals and improve representation for underserved consumers in a way that resonates with them; and the rise of patriotism due to economic uncertainty.
This first insight in February's 'beauty hotspot' trend series explores how, following a decades-long lack of representation, Latin American beauty – also called Latinx or L-beauty – is now coming into its own.
Not yet a Subscriber?
This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.
Subscribe now Already a subscriber? Sign in here.
- Companies:
- Ulta Beauty
- Beautystreams
- Nordstrom
- Around The World Beauty
- Amyris
- Rare Beauty
- Better Not Younger
