While texture has always been of importance to the cosmetics industry, transformational, experiential products that surprise and delight can elevate your product offer above the competition, as John Woodruff explains
IFF-Lucas Meyer names products that change form ‘chameleon textures’ and defines them as innovative textures to meet consumers’ expectations in terms of surprise as they change state or colour upon application or with water. In its brochure, ‘Abracadabra’, available online, it shows products already marketed that are foams-to-oil, gel-to-oil, clay-to-foam and black-ink-to-white-emulsion, and presents some example formulations.
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