The renewal will see Jil Sander step into the global ultra-premium fragrances’ space for the first time
The Jil Sander brand was acquired by OTB Group in 2021
The agreement will pave the way for a new, ten-year strategic project, according to the companies, which will see Jil Sander step into the global ultra-premium fragrances’ segment for the first time.
Sue Y Nabi, Coty’s CEO, said: “We are very pleased to extend Coty’s long-term partnership with Jil Sander, a rich shared history dating back to the 1980s.
“Over the past few years, Jil Sander’s collections have received international recognition and huge success, resonating with consumers across the world.
“Our shared ambition of accelerating the brand’s momentum will guide the latest chapter of our partnership, as we pursue further growth of the fragrance line.”
Nabi added: “Our future strategy will focus on aligning Jil Sander fragrances with the brand’s fashion division, which appeals to the global ultra-premium market.
“We look forward to continuing our relationship as we work together in building on this fragrance powerhouse’s outstanding potential.”
Jil Sander, best known for its minimalist fashion, was founded in Hamburg, Germany in 1968 by Heidemarie Jiline ‘Jil’ Sander.
It has been led by creative directors, husband-and-wife duo Lucie and Luke Meier since April 2017 and was acquired by OTB Group in 2021, whose portfolio also includes Diesel, Maison Margiela and Viktor&Rolf, among others.
"We are very glad to strengthen on a new basis our partnership with Coty and to focus specifically on the global ultra-premium segment, which Jil Sander brand naturally belongs to,” commented Ubaldo Minelli, CEO of Jil Sander and OTB Group.
“This new milestone will strongly contribute to consolidate and further expand the current solid positioning of Jil Sander brand in the luxury market while bringing the partnership with Coty to a new elevated global vision for the next ten years.”