Shark, Makeup by Mario and Dcypher crowned Pure Beauty Awards 2026 winners

By Amanda May | Published: 15-Oct-2026 Amanda May Featured companies: Aaron Terence Hughes
Body Care Colour Cosmetics Fragrance Hair Care Male Grooming Skin Care Marketing

Dcypher, Jo Malone London, Sculpted by Aimee, Makeup by Mario and Shark are among the beauty brands crowned the best in the business across 21 categories at the Pure Beauty Awards 2026, which took place at London’s Grosvenor House in the UK

Shark, Makeup by Mario and Dcypher crowned Pure Beauty Awards 2026 winners

The winners of the Pure Beauty Awards 2026 have been revealed, with start-ups and beauty giants alike taking home trophies in 21 highly competitive categories. 

The prestigious ceremony, which took place at London’s Grosvenor House on 15 October, marked the Pure Beauty Awards 25th anniversary, cementing its position as one of the longest-running programmes in the beauty sector. 

More than 300 people attended the event, which was hosted by award-winning beauty journalist, brand founder and diversity advocate, Ateh Jewel.

To mark the Pure Beauty Awards’ 25-year milestone, the company joined its two events together – the Pure Beauty Global Awards and the Pure Beauty Awards UK – to form one single flagship event: the Pure Beauty Awards.

The winners were also determined via a new dual process – an independent panel of beauty industry experts selected the ‘Judges Choice’, while the general public voted to crown the recipients of the ‘Readers Vote’.

The new approach recognises that industry expertise and public perception offer distinct perspectives on what makes a beauty product stand out. 

Giving each its own award gave two important perspectives: professional recognition and consumer appeal. 

“This new global programme celebrates the very best beauty products and brands from across the international industry,” said Pure Beauty Editor Amanda May at the ceremony. 

“And being a winner places you into an elite club of brands who have succeeded at shaking up the beauty category, all based on quality, hard work and sheer determination. 

“I am not going to lie, the competition this year was fierce, with nearly 500 entries across 21 categories.”

All the winners have demonstrated the greatest that the cosmetics industry has to offer.

A special thank you to the Pure Beauty Awards 2026 sponsors: Beauty Bulb Live London, Eurofins, JustMyLook, Lemonpath, Nuon, Paxon and PackLion.

Plus, Revieve, Sprint Logistics, Propel, Curtis Packaging, Solesence, Manucurist Paris and Cosmetics Business. 

Meet the winners of the Pure Beauty Awards 2026…

TOOL OR DEVICE

Best Tool or Device

Judges Choice: Shark, CyroGlow

Readers Vote: AVOLOGI, LUMNEN
 

BODY CARE

Best Body Care Product

Judges Choice: NEOM WELLBEING, PERFECT NIGHT'S SLEEP MAGNESIUM BODY BUTTER

Readers Vote: ELEMIS, PRO-COLLAGEN MARINE BODY CREAM
 

Best Bath and Shower Product

Judges Choice: GRACE COLE, Radiant Blossom Cream Oil Body Wash

Readers Vote: BAYLIS & HARDING, GOODNESS. COCONUT, VANILLA & SHEA NATURAL BODY WASH


Best Sun Care Product

Judges Choice: litt SUN, SUN CHEEK STICK MINERAL SUNSCREEN SPF 50+

Readers Vote: 2btanned, SPF 50 protect & tan


FRAGRANCE

Best Fragrance

Judges Choice: Brioni, IRIS EXQUIS

Readers Vote: aaron terence hughes, hombre

 

HAIR CARE

Best Hair and Scalp Product

Judges Choice: CUT BY FRED, VEGAN REPAIR CREAM

Readers Vote: MONAT, IR CLINICAL Hair Thinning Defense SCALP SERUM


Best Hair Prep or Styling Product

Judges Choice: SCANDINAVIAN BIOLABS, SEA MINERAL SPRAY

Readers Vote: CURL JAR, Style + Treat Curl Activator

 

MAKE-UP

Best Lip Product

Judges Choice: LANEIGE, GLAZE CRAZE TINTED LIP SERUM

Readers Vote: CLINIQUE, almost lipstick black honey


Best Eye or Brow Product

Judges Choice: MAKEUP BY MARIO, ETHEREAL EYES: THE ORIGINAL

Readers Vote: DOUVALL'S, ARGAN BROW TINTED GROWTH SERUM


Best Complexion Product

Judges Choice: SCULPTED BY AIMEE, Cream Cushion Foundation

Readers Vote: Kohll Beauty, FORT FFix Selamento Blindado


NATURAL & ORGANIC

Best Natural and Organic Product

Judges Choice: wype, Starter Bundle

Readers Vote: TROPIC, SUN SPRITZ facial tanning mist

 

PROFESSIONAL BEAUTY

Best Professional Product or Treatment

Judges Choice: HD BROWS, BROW SCULPT ONE STE

Readers Vote: SIMON OURIAN M.D., The Core Daily Essentials

 

SKIN CARE

Best Moisturiser

Judges Choice: THIS IS SILK, RICH SILK CREAM

Readers Vote: ATOMY, ABSOLUTE CellActive NUTRITION CREAM

 

Best Serum

Judges Choice: DR. VANITA RATTAN, Antioxidant Power Serum

Readers Vote: TRINNY LONDON, Take Back Time SKIN VITALITY ELIXIR

 

Best Cleanser

Judges Choice: TROPIC, RENEWING CLEANSER

Readers Vote: gem & tonic, Nourishing Cream Cleanser

 

Best Face Mask or Exfoliator

Judges Choice: AQUAMAX, The Ultimate Orchid Exo-PDRN Repair & Soothe Super Mask

Readers Vote: medicube, PDRN PINK COLLAGEN GEL MASK

 

WELLNESS

Best Wellness Product

Judges Choice: SPA CEYLON AYURVEDA, SLEEP INTENSE DREAM BALM

Readers Vote: Flourish Emporium, Calm

 

OUTSTANDING INNOVATION

Best Marketing Campaig

Judges Choice: The Ordinary, The Periodic Fable

Readers Vote: The Ordinary, The Periodic Fable

 

Best Collaboration

Judges Choice: Jo Malone London x Paddington Orange Marmalade Cologne

Readers Vote: floral street, enchanted masquerade for BRIDGERTON


Best New Indie Brand

Judges Choice: The Monte Club

Readers Vote: CASSIE

 

Rising Star in Beauty 

Ruth De Leo

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