Deciem's Mexico retail deal is its largest in North America

16-Nov-2021

The maker of popular skin care brand The Ordinary has partnered with El Palacio de Hierro for the expansion

Deciem, the maker of The Ordinary, has expanded into Mexico with its first multi-brand retail deal in North America.

The deal with Mexican retailer El Palacio de Hierro will see the Canadian beauty company sell three of its seven brands in the country.

NIOD, The Ordinary and The Chemistry Brand will be available via Palacio de Hierro's ecommerce platform and four physical stores.

Nicola Kilner, CEO of Deciem, said: "Mexico has always held a special part of our heart, and it has been amazing to watch our audience grow here.

"We're incredibly excited to now have a cozy home at El Palacio de Hierro and for our products to become even more accessible in Mexico.

Sign up for your free email newsletter

"We can't wait to continue to build our brand in Mexico with love."

Companies