Demand for dermocosmetics soars as consumers look for prevention rather than cure

Research shows consumers are looking to future-proof their skin

Demand for dermocosmetics is on the rise and offers huge potential to grow and spread to new markets, according to a new report by Euromonitor International and in-cosmetics Global.

According to the Skin Health: The Evolving Landscape of Dermocosmetics report, consumer focus has shifted from the basic concept of skin beauty towards a wider idea of skin health over external appearance, fulled by the growth in popularity of the healthy living trend, which consumers are increasingly seeking to replicate in their skin care routines.

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