Demand for ‘hygienic beauty’ sparks new packaging opportunities

As businesses adapt to changing consumer needs during the pandemic, opportunities emerge for beauty packaging innovations

The Covid-19 pandemic has rapidly changed many aspects of everyday life. Stores remain shuttered, workforces have been slashed and the UK economy has spiralled into its worst ever recession.

With this rapid change, the scramble has begun for businesses to adapt. And if nothing else, the last five months has taught businesses they must be flexible and quick to respond to consumers’ changing needs.

One of the top priorities for consumers today is staying healthy and hygiene has been pushed . . .

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