VeganSure is registered with The Vegan Society’s Vegan Trademark and was one of the first to be accredited by UKAS to its ISO/IEC 17025 standard
As animal-free beauty continues to grow, an increasing number of cosmetic and personal care companies are deepening their commitment to developing products that are truly vegan – from development through to microbiological testing.
According to leading cosmetic testing and regulatory house, MSL Solution Providers, demand for its pioneering VeganSure® testing solution has grown 20% year on year since it launched in 2019.
This year, nearly half of the routine testing undertaken has been performed using VeganSure.
The first vegan test suite to market, VeganSure replaces all animal-derived ingredients usually found in standard culture media and neutralisers, with plant-based or synthetic alternatives, such as papaya-derived enzymes, soya bean, and plant peptones. This enables brands to assure the safety of a cosmetic product, whilst staying true to their principles.
Ben Elmadi, Technical Manager – Cosmetics at MSL Solution Providers, says ‘Historically, assuring the microbiological safety of animal-free cosmetic products, without compromising their ethics, was a challenge for vegan beauty brands. However, VeganSure enables companies to take a 360° approach, ensuring that their products are free from any animal-derived ingredients at every step of the journey, from their development and formulation to the mandatory micro challenge tests required to be sold in the UK, EU, or US market. Plus, the fact that it provides the same results at a similar cost, with the UKAS stamp of approval, means the switch is easy for brands to make.’
Ericka Durgahee, Marketing Manager at The Vegan Society, adds ‘According to our research, 97% of British shoppers would like to see more vegan-verified cosmetics and toiletries. We are delighted to see that companies are listening to consumers; not only deciding to innovate and develop animal-free products, but also adopt a vegan-friendly testing solution like VeganSure.’
VeganSure is registered with The Vegan Society’s Vegan Trademark and was one of the first to be accredited by UKAS to its ISO/IEC 17025 standard. Separate laboratory workflows ensure there is no cross-contamination.
For more information about VeganSure testing, please visit: VeganSure® – MSL.