With estimated sales of R$6.29bn in 2014 (US$2bn) Brazil has the largest market for deodorants in the world. It is a personal care staple used by virtually the entire population, often more than once a day. It has also been one of the fastest growing markets, particularly during 2012 and 2013 when annual growth reached 23% and 22% respectively.
Deodorants, Brazil, 2015
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