The LVMH-owned brand selected the packaging expert's Tense Tube
Dior has selected the Tense Tube from cosmetic packaging supplier Cosmogen to house its Capture Totale Super Potent Eye Serum.
The new product from the LVMH-owned luxury label is said to provide a fresh effect due to its ergonomic metal applicator, which fits the eye contour area while avoiding contact between the face and hands.
Cosmogen's Tense Tube pack is available in a PCR version with a removable and reusable applicator, according to the company.
Other brands that have opted for the Tense Tube for eye applications include Polaar and Swissline. The former, which is packed in the reusable option, won a CosmétiqueMag Award earlier this year for sustainable packaging.