German retailer Douglas is investing in beauty-on-demand service Welmoa.
The brand’s beauty services are available in six German cities, offering make-overs, massages, nail care and hair styling.
To access its services, customers can book treatments online to come directly to their location.
On top of its financial investment, Douglas will also act as a media-for-equity investor.
“We see Douglas as a strategic investor whose media power and marketing expertise offers us a unique opportunity to publicise our service to an even more targeted audience,” said Welmoa founder Analena Gabloner.
Douglas’ Chief Marketing Officer, Lucas van Eeghen, added: “As an innovative beauty player we are always on the lookout for exciting investment opportunities that are in line with our Forward Beauty strategy.
“We want to enter this exciting field together with Welmoa and give our customers access to premium beauty services.”