Estée Lauder Companies' (ELC) ‘Beauty Reimagined’ turnaround plan is in full swing as the beauty behemoth seeks to steer itself back to growth – and that could potentially see some of its brands facing the chop.
The business was performing “as expected”, said CEO Stéphen de La Faverie in ELC’s most recent results for the 2025 financial year, and it remains “wholly focused on continuing to execute our strategic vision of Beauty Reimagined with excellence.”
However, de La Faverie confirmed on a call with investors that it is reviewing its portfolio of brands.
“We recently engaged external advisors as we consider evolving the portfolio to best align with the strategic vision of ‘Beauty Reimagined’ and focus on our highest return opportunities over the medium-to-long-term,” he said, promising an update “in due course”.
While the company does not break down the performance of each individual brand, three well-known names were identified as underperforming for the beauty giant in its annual results.
The issue with Estée Lauder Companies is they do not give enough attention and love to older brands
Tom Ford, Too Faced and Dr Jart+ have taken an impairment charge totalling US$1.3bn, indicating the value of these assets have fallen.
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