Dr Bronner's taps millennial market with Urban Outfitters deal

By Becky Bargh 13-Dec-2017

The ethical brand is meeting demands of millennials by launching with Urban Outfitters

Dr Bronner's has tapped into the millennial market by expanding into the UK lifestyle retailer Urban Outfitters in the UK, via its distributor Healthy Sales Group.

Three of Dr Bronner’s products will go on sale at the brand: the Rose Pure Castle Liquid Soap, Rose Pure Castile Bar Soap and Lavender Organic Hand Sanitiser.

Cliff Moss, Managing Director of Healthy Sales Group said: “Urban Outfitters caters to customers looking for products which are more unique, natural, and ethically-sourced and Dr. Bronner’s is the perfect addition to their portfolio of offerings.

“We’re excited to see the roll out of the Dr Bronner’s brand throughout the stores and I believe it will be a great success.”

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Dr Bronner’s products are renowned for its multi-purpose uses and its packaging which features quotes from its founder, Emanuel Bronner a third-generation soap maker.

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