Éclair Naturals urges brands to join ‘healthy beauty’ movement

US hair and body care brand has launched its NeverAny campaign featuring a striking series of portraits of women designed to be conversation-starters

Éclair Naturals, the US hair and body care brand, is raising awareness of harmful ingredients in cosmetics in a new campaign called NeverAny.

The campaign features portraits of women hand-painted with plant-based ink by celebrity make-up artist and body painter Joanne Gair, and photographed by fashion photographer Ruven Afanador.

The brand’s Co-founder and CEO John Matise told Cosmetics Business: “Our NeverAny portraits feature women in their natural state in order to communicate complete transparency and . . .

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