Skin care brand breaks QVC UK records
Elemis has broken QVC UK sales records by selling the highest volume of products on one of the channel’s Today’s Special Value collections over a 72 hour period.
The Sensational Skin Collection offered consumers a choice of gift sets in the brand new and exclusive Sweet Orchid range or the bestselling Frangipani Monoi at the special price of under £41.96 (plus post and packaging).
Over 72 hours more than 112,000 units were sold after an extensive campaign of support across traditional, digital and social media, breaking all previous records.
Jo Lee, VP of Merchandise at QVC UK, commented: “We were thrilled to create the unique Elemis 6-piece collection as a real favourite for the QVC customer – award-winning skincare alongside an exclusive global launch of the Sweet Orchid fragrance, which will only be available at QVC UK until May 2016. Everyone at QVC is delighted with the success of the day. It’s been a collaborative approach between both brands and across many teams – the perfect way to celebrate the 20 year partnership between QVC and Elemis.”
Noella Gabriel, Managing Director at Elemis, added: “As the number one ranking beauty brand on QVC for the past eight years, this incredible result is testament to the client education and loyalty we foster together with QVC. As a treatment and education led brand, the approach that we take with QVC gets the client to the heart of the brand. With new global launches, focus on education and regime we can continue to excite and engage loyalists and still attract new clients and this allows for a knock on effect across our whole business. We are delighted that after 20 years with QVC, the relationship continues to grow and evolve, breaking records like we’ve seen this weekend.”