The British beauty brand will launch into 300 Ulta stores with a long-term view of tripling its US business
Elemis is debuting in Ulta with three skin care starter packs
Elemis has signed a deal with its first specialty beauty retailer in the US.
The British beauty brand will roll-out into 300 Ulta stores this month and online at ulta.com, with a long-term vision of tripling its US business.
Coinciding with the expansion, the brand has appointed Co-founder Noella Gabriel to the role of President, with responsibility for driving US growth and performance.
Speaking to Cosmetics Business, Gabriel said: "While we know that US consumers express excitement for British brands, since the principles of the two regions broadly align, we also know that, . . .
This is a small extract of the full article which is available ONLY to premium content subscribers. Subscribers sign-in (top right) to read the article.
Subscribe now to premium content on Cosmetics Business