Emani acquires Indian hair care brand Kesh King

Emani moves into hair and scalp care sector

Indian FMCG company Emani has agreed a purchase deal of hair and scalp care business Kesh King. The acquisition signals Emani's move into the Ayurvedic hair and scalp sector.

Launched in 2009, Kesh King products address problems such as hair fall, dandruff and premature greying. Key ranges including Ayurvedic Medicinal Oil, Herbal shampoo & conditioner and Ayurvedic Capsules for hair fall which are all GMP & Halal India certified. Ayurvedic medicine is an Indian holistic healing system, relying on the principle of balance between mind, body and spirit. The brand currently has a turnover of US$47m with a three year CAGR of 61%.

Sanjeev Juneja, owner of the Kesh King brand, said: "My products and formulations enjoy the numero uno status in their segments. The range of Kesh King products offers a complete solution to hair and scalp problems. We are confident of Emami taking this business to even greater heights in the future."

Emami's portfolio currently includes Navratna and Emami 7 Oils in One. Harsha V Agarwal, Director of Emami, added: "This acquisition is a part of our aggressive growth strategy and marks our foray into the Ayurvedic hair and scalp segment. We plan to leverage the target business with our existing strength to make our presence stronger and deeper."

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