The US beauty brand owner has launched the partnership with luxury skin care brand Origins
Estée Lauder Companies (ELC) has unveiled a new partnership with chemical manufacturing company SABIC and packaging supplier Albéa to develop recycled tube packaging.
From 2021, ELC-owned Origins will use post-consumer mixed plastics for its Clear Improvement Active Charcoal Mask tube.
ELC has not confirmed what other Origins packaging will be a result of the deal with SABIC and Albéa.
The move is a part of the conglomerate's sustainable packaging goals, which includes increasing the amount of post-consumer recycled material in its packaging by up to 50% by 2025.
The Origins brand is aiming for at least 80% of its packaging to be recyclable, refillable, reusable, recycled or recoverable by 2023.
Francesca Damato, Origins VP of Global Marketing and Product Development, said: "Together, we have an exciting opportunity to define how the prestige beauty industry can create sustainable, attractive packaging solutions that please both consumers and the planet.
"This is a significant first step in the transition towards a circular economy, helping to close the loop on plastic waste.”
Stéphane Barlet, VP of Sales at Albéa Americas, added: "This breakthrough with Origins, ELC and SABIC is an industry first – paving the way for the use of advanced recycled, post-consumer waste into prestige beauty packaging thanks to an innovative source of high-quality resins.
“This co-development also highlights the importance of partnership and audacity across the value-chain, which is crucial to accelerate the transition to recyclable and reusable packaging."