The move marks Arturo Nuñez’s first foray into the cosmetics sector, having previously held senior marketing positions at Nike and the NBA
Beauty heavyweight Estée Lauder Companies (ELC) has appointed the former Head of Marketing for Latin America at Apple, Arturo Nuñez, to its Board of Directors.
The Chief Marketing Officer for Brazilian digital banking app NuBank, serving customers across Brazil, Mexico and Colombia, Nuñez brings with him more than 30 years’ of marketing experience.
Nuñez’s experience also spans senior roles at the NBA, America’s National Basketball Association, and clothing brand Nike, according to his LinkedIn.
The appointment marks Nuñez’s entry into the cosmetics arena.
“We welcome Arturo Nuñez and are excited that he is joining our Board of Directors,” said William Lauder, Executive Chairman and grandson of the company’s founding matriarch, Estée.
“Arturo has an impressive global business background that includes consumer-orientated experience from his current role at NuBank and his previous positions at Apple, Nike and the NBA.
“We expect that our Board will benefit from Arturo’s valuable perspectives on creative marketing, modern retail, innovative technology and consumer branding, including connecting with diverse consumers.”
He becomes the 16th member to join the beauty conglomerate’s Board.
Nuñez joins the Board following John Demsey’s exit from ELC in February after he posted a racial slur via his Instagram account.
After posting the image, which has since been removed, Demsey was suspended without pay before being let go by his superiors.
Demsey, formerly ELC’s Group President, had worked with the business for more than three decades.
In a joint statement, Lauder and ELC’s CEO, Fabrizio Freda, said “he must leave the company”.
“This decision is the result of his [Demsey’s] recent Instagram posts, which do not reflect the values of The Estée Lauder Companies, have caused widespread offence, are damaging to our efforts to drive inclusivity both inside and outside our walls, and do not reflect the judgement we expect of our leaders,” the statement read at the time.
“Our employees, and especially our senior leaders, are accountable to continue driving our progress and to respect the values of this company for the long term.”