Estée Lauder launches #ConfidenceUncovered Double Wear campaign

The colour cosmetics brand has worked with three celebrities to create a series of short films to discover what makes them confident

Estée Lauder has launched its #ConfidenceUncovered digital campaign.

The advertising focuses on the brand's bestselling foundation Double Wear 15-hour Long-Wear make-up.

Through a series of three short films Estée Lauder asks three celebrities what makes them feel confident.

Musician Izzy Bizu, journalist and podcaster Pandora Sykes, and adventurer Sophie Radcliffe appear on the videos to reveal how they achieve their goals.

Izzy Bizu says on the video: “What makes me feel beautiful? Good bit of concealer under my eyes and music, dancing. I think optimism is very important, and honesty.”

Estée Lauder has previously worked with Kendall Jenner to promote its Double Wear foundation.

The Outfit, who have previously worked with L'Oréal and Wilkinson Sword, was hired to produce the films.

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