It was once assumed that until it became possible to smell through a screen, perfume sales would be dominated by traditional bricks-and-mortar stores.
But in the UK, online sales of prestige fragrances are soaring. According to The NPD Group, online is far more dynamic than physical store sales of perfume, and is responsible for driving market growth.
In 2016, prestige fragrance sales increased by
Not yet a Subscriber?
This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.
Subscribe now Already a subscriber? Sign in here.Featured companies
- Companies:
- L'Oreal
- Bulgari
- Chanel
- COTY
- Ormonde Jayne
- NPD Group
- The Perfume Society
- Tom Daxon