Europe - UK: Fragrance Market Report 2017

Niche brands are enjoying meteoric success, and online sales are growing the market. But the industry still has some major challenges to address

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It was once assumed that until it became possible to smell through a screen, perfume sales would be dominated by traditional bricks-and-mortar stores.

But in the UK, online sales of prestige fragrances are soaring. According to The NPD Group, online is far more dynamic than physical store sales of perfume, and is responsible for driving market growth.

In 2016, prestige fragrance sales increased by . . .

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