mmi by CARMA

Our mission is to help beauty companies increase awareness & conversion to deliver sales growth. We help brands to optimise the consumer journey and maximise their return on investment through media and online retail analytics

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"We selected mmi due to the user-friendly and intuitive interface, its reporting capabilities, and the ability to segment the brand data by category. The mediaSELECT tool was the best of all those considered by the global PR team" - Remi Mobolade, Global PR Manager, Huda Beauty


mmi Analytics

Going Granular: Why One Media Tracking Platform is Key to Powering Your PR Strategy - GET E-BOOK

While 57% of consumers think that less than half of brands create content that feels authentic, print, and digital media provides them with the ‘word of mouth’ insight they seek. But how do you boost those media mentions?

In our latest eBook we reveal how you can gather the most value from your media monitoring service.

mmi Analytics

The resilience of Fragrance: 2021 media and etail presence in review - Watch the replay now!

We presented etail and media highlights at the 2022 Fragrance Foundation; Hot off the Press virtual event on the 8th of February.

What were the fragrance trends in 2021 and what can we learn from them? We looked at the data within the industry in terms of media and etail presence including: Watch the replay now!

Check out the mmi blog

7 of the Fondest Scent Memories From the mmi analytics Team - read more

How to Automate Data Collection for Discounts On Your Beauty Products - read more

mmi Analytics acquires influencer marketing startup Achoo - read more

media solutions

influencer CONNECT

Discover, validate, track and evaluate campaigns with authentic social influencers on our influencer management platform - find out more

media PRO

Track a proprietary media list across print, online and social for 950 brands with industry benchmarking in 6 beauty categories - find out more

media SELECT

Implement global standards across your brands within a defined competitor list in print, online and social media - find out more


Monitor the effectiveness and measure the ROI of influencers and media employed for your global campaign activity - find out more

etail solutions


Optimise online co-op advertising share of voice and quality of execution to drive etail conversion - find out more

shelf VIEW

Protect your brand equity and optimise online retail sales conversions - find out more

price POINT

Monitor how my products are priced and promoted by etailers versus the competition - find out more

market PROTECT

Identify grey market sellers, protect your brand and stop losing sales revenue - find out more

image BANK

Always have your finger on the pulse of past and current brand identity images - find out more

Social Media

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