Cosmetics brand creates a bespoke mascara with cult French store Colette
Eyeko has created a limited edition mascara with french department store Colette.
The brand has created a black mascara (€29), said to evoke the natural, low-key beauty regimes of French women with a clump-free formula.
Formulated with arginine and biotinoyl tripeptide, the mascara is said to improve lash health and encourage growth.
Eyeko is the best-selling brand in Colette. Co-founder, Max Leykind, said that the brand had been planning a collaboration with colette “for years”.
Nina Leykind, Co-founder at Eyeko, said: “Our mascara is the embodiment of Parisian chic and London cool!”
Sarah Andelman, Co-founder at Colette, added: “Being a no make-up girl, I’m so thankful to Eyeko for creating the first mascara I can wear! It’s impressively easy to apply and it doesn’t smudge or run even when I rub my eyes forgetting that I’m wearing mascara!”
Colette has previously created bespoke products with Ed Bess and Uslu Airlines, but this is the first time it has developed a mascara.
Launch: out now