British TV presenter and former model, Emma Willis, has collaborated with cosmetics brand Eylure to create a range of false eyelashes (£6.95).
Following in the footsteps of Cheryl and Fleur de Force, Willis will be the latest face to appear on the false eyelash brand’s product packaging.
Commenting on the launch Willis said: “I want to make my eyes shine, so I’ve worked with Eylure to help us all get our best lash look.”
Included in the collection are three sets of eyelashes, all designed to achieve a different look.
Insta Belle, a set of feathered lashes can be worn alone or layered together; Trix-A-Lishious adds fullness with a flared flick; and All the Aces is a full feathery set that can be doubled together for extra definition.
The names of the lashes are dedicated to Willis’ three children with husband and ex-Busted singer Matt Willis: Isabelle, eight; Ace, five; and one-year-old, Trixie Grace.
Willis has previously worked with Venus and OralB in their campaigns.
The collection will be available online and in store from March.
