Feelunique customers now able to pre-order new launches

Consumers will now be able to pre-order select new products 30 days before their release

Feelunique has announced the launch of its new pre-order service for customers.

Consumers will be able to pre-order select new products 30 days before they are stocked in-store.

Pre-ordered products will then be delivered on the day of its release directly to customers.

Feelunique’s CEO Joel Palix said: “Our new pre-order service will ensure customers receive their must-have product on the day of launch, without even stepping into a store.

“Individuals now want the most iconic and must-have beauty products as they launch and to share their experiences online.”

The first product available to pre-order is the newly stocked indie brand Lime Crime Venus III palette (£50).

The brand is also opening a one-day pop-up shop in collaboration with Lime Crime to welcome the brand to its range of 500 products.

Palix added: “The launch of pre-orders by Feelunique not only demonstrates our ability to constantly augment our customer proposition, but also reflects the shift in consumer behaviour within beauty.”

Like this story? For the latest in beauty trends, product launches and retail strategy, subscribe to Pure Beauty Magazine. For more information click here