Dyson is hosting its first-ever festive-themed pop-up in the UK to celebrate the act of gifting.
The vacuum-technology-business-turned-hair-tech-giant’s 11-day ‘Crafted and Gifted by You’ activation in London shopping destination Covent Garden will focus on the Christmas gifting season, promising a “world of beauty, innovation and personalisation”.
The 32sqm space will encompass a dedicated salon – with two seated and four standing styling stations – for 45-minute dry styling appointments, and a chance to get to grips with the company’s hair care technology with help from on-hand stylists.
Dyson’s hair tools range will be showcased, and visitors can “craft” their perfect gift – personalising it with debossed initials on the box, luxury wrapping and bespoke tags, all sealed with Dyson’s signature wax stamp.
The brand’s limited edition Amber Silk colourway for the festive season will be the core focus, and there will be chances to be awarded prizes via its ‘spin to win’ games.
Dyson hair tools will be showcased at the pop-up
Dyson’s Amber Silk collection comprises Supersonic Nural hair dryer, Supersonic r hair dryer, Airwrap i.d. multi-styler and dryer, Airwrap Co-anda, and Airstrait dryer and straightener.
“This new immersive space has been created to give consumers the opportunity to discover Dyson’s must-have hair care technologies, and get hands-on with the award-winning portfolio while creating the perfect Christmas gift,” read a statement from Dyson.
Dyson’s festive pop-up will take place from 11 to 21 December and will be situated in front of The Piazza in Covent Garden.
Dry styling hair appointments need to be booked in advance here.
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