Firmenich launches new lab dedicated to AI

As part of its digital strategy, the Swiss flavours and fragrances supplier hopes the new lab will elevate innovation

Swiss fragrance house Firmenich has announced the launch of its new digital lab, dedicated to artificial intelligence (AI).

In partnership with Swiss research institute, École Polytechnique Fédérale de Lausanne (EPFL), Firmenich hopes its new D-Lab will drive its fragrance innovation.

“Ever since our creation as a start-up 123 years ago, pushing the boundaries of science and technology has always been our engine of growth,” said Gilbert Ghostine, Firmenich’s CEO.

“Fuelled by EPFL’s unique innovation ecosystem, D-Lab puts Firmenich at the forefront of AI, to augment our creativity for even greater speed and personalised solutions.”

EPFL’s President Martin Vetterli recognises that while digitalisation is disrupting business models, it also presents new business opportunities.

He said: “By combining the dynamic start-up ecosystem based at the EPFL, with Firmenich’s industry-leading innovation, together we will be able to apply breakthrough science to create bespoke sensorial experiences faster than ever before.”

Meanwhile, Firmenich’s CIO Eric Saracchi added: “D-Lab is all about converging human creativity with digital technologies to augment our creation capabilities.

“It’s exciting to be stepping into unchartered territory with our creators to accelerate our industry’s next technology frontier.”

Firmenich is responsible for helping to create some of the most iconic fragrances on the market, including Boss Bottled by Hugo Boss, Light Blue by Dolce&Gabbana and Classique from Jean-Paul Gaultier.

In recent years, it has set its sights on boosting sustainability in fragrance. Read more stories about Firmenich’s efforts here: