French beauty blogger announces her refusal to review brands’ products

Published: 21-Jan-2019
Marketing

EnjoyPhoenix has cited sustainability and less waste as her reasons for the decision

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French beauty blogger EnjoyPhoenix has caused consternation in the French beauty world by announcing she will now refuse all review products from beauty brands. 

Complaining that she believes in sustainable beauty but receives up to seven parcels every day, often containing a brand’s entire range, she has asked the beauty company PRs to desist from sending them. 

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