From anti-ageing to healthy ageing: The future of skin care

Experts explain why anti-ageing is coming to an end and the key upcoming and future pro-ageing skin care trends

The visible signs of ageing are still a concern for customers today, explains Roshida Khanom, Associate Director for Beauty and Personal Care at Mintel.

Mintel’s facial skin care report showed half of female facial skin care users are still using anti-ageing products. However, only 35% of women described themselves as having wrinkles.

Khanom suggests the anti-ageing category has become too generic and the anti-wrinkles message on products is outdated. So what is the future of the anti-ageing skin care market?

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