As CEO, Baregamian will be responsible for growing the beauty manufacturer’s talent-led brands, including Millie Bobby Brown’s Florence by Mills
Baregamian will develop new brands in joint ventures with global talents too
Baregamian will lead the beauty manufacturer’s business unit, which manages and develops celebrity and talent-led brands globally.
This includes actress Millie Bobby Brown’s Gen Z skin care line Florence by Mills, which GBB creates, manufactures and distributes products for.
She will also work on incubating new brands in joint ventures with global talents, “whose names are still confidential”, said a spokesperson for the group.
Baregamian has worked in beauty for more than 20 years and most recently served as CEO of spa brand Bliss from July 2016 to January 2023.
Other leadership positions include Vice President of Sales Boots Retail USA for Walgreens Boots Alliance and CEO North America for beauty brand Soap & Glory.
Plus, Director of Sales and Business Development for US make-up brand Stila Cosmetics.
Corrado Brondi, founder and CEO of GBB, said: “The Indie & Talents Division has very strong growth plans, both for Florence by Mills and other brands that will come to light in the next few years.
“We believe that Meri is a perfect fit as she shares not only our ambitions but also our values.”
Baregamian commented: “I am very excited and proud to join the Give Back Beauty team.
“The name of the company captures the core values, mission and ambition of the organisation to build brands long term, while giving back to people and the planet.
“I look forward to working closely with the Give Back Beauty team to continue building great brands with a meaningful mission.”
GBB is a sustainable beauty manufacturer whose business model centres on sustainability and giving back to the community.
Its existing beauty partnerships include Elie Saab and Chopard.