Purchasing health and beauty products is a very personal action. People are more conscious than ever about what they are putting on and in their bodies, and they need to be reassured that their choice is the best for their individual needs.
Consumers are now expecting health and beauty brands and retailers to provide an intimate, assistive experience across all touchpoints.
And there lies the problem: how can brands and retailers replicate human-like, consultative interactions across all their digital channels?
In a lot of cases, the execution of personalisation, customisation, and retailtainment is letting consumers down and turning them away.
In this webinar from SMARTASSISTANT and Cosmetics Business, learn what innovative health and beauty brands, such as Clairol, are doing to deliver an emotional connection and an exciting, helpful experience.