Global demand for depilatory products grows rapidly

Increasing number of working women and growing salon market drives sales worldwide

Increasing numbers of women in the workforce are driving up sales of hair removal products. A new report from Technavio said that the global market is currently growing at a rate of 5.6%, an is estimated to reach $9.99bn by 2020.

Brijesh Kumar Choubey, Lead Analyst at Technavio for cosmetics and toiletry research, said: “The key market players compete regarding quality, pricing and innovation. New product innovations are a commonly used strategy to maintain the demand in the market. The growth of players in the market also depends on the market conditions, government support and industry development.”

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