Glow up: The 9 beauty brands leading the self-tan and bronzing revolution

Goodbye orange hands and biscuity odours, today self-tan is in a new league – and these are the brands leading from the front

The self-tanning industry has come a long way since Coppertone introduced the first ever mass-produced sunless tanning lotion in 1960. But the hunt for the eternal sun-kissed look is more popular than ever with self-tans predicted to generate global revenues of US$5.5bn by 2026.

Whether bronzing fans are on the hunt for the perfect deep tan or a light radiant glow, here are the beauty brands showing that summer never has to end…


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