Good vibrations: How beauty is leading the sexual wellness movement

By Sarah Parsons | Published: 23-Oct-2019
Body Care Retail Marketing

Cosmetics Business finds out what is really going on between the sheets of retail’s new sexual wellness category

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Handcuffs, libido-boosting ‘sex dust’ and hands-free vibrators are now available to buy while stocking up on your favourite moisturiser from Feelunique or browsing serums on Cult Beauty. You can even buy a bullet with your bubble bath in Sainsbury’s.

More beauty retailers than ever are breaking into sex. While some companies,

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  • Companies:
  • J Sainsbury
  • Walgreens
  • Feelunique
  • Selfridges
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