Pure Beauty

Cult Beauty opens waitlist for ‘storybook’-themed 2026 beauty advent calendars

The online retailer will offer two beauty advent calendars in 2026, the Signature Edition and Special Edition, with the latter focused on fine fragrance, containing yet-to-be-revealed products worth more than £1,100

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Cult Beauty has opened the waitlist for its 2026 beauty advent calendars, which are this year themed around a storybook concept.

The online retailer has two beauty advent calendars, the Signature Edition with make-up and skin care, and the Special Edition, which includes fine fragrances.

Each of the Cult Beauty advent calendars contain 17 full-sized products, and 12 skus which have launched over the past 12 months, with a full-price value of more than £1,100.

The products available in the calendars and the price have not yet been revealed.

However, those who sign up to the waitlist will gain access to sneak previews, priority access and a £20 gift card when shopping at launch.

This year’s beauty advent calendars were designed by illustration studio Swindler & Swindler, who created a “world of flowers, foliage and engraved ornaments, where every stroke carries intent,” said Cult Beauty in a statement.

Demand for the seasonal gift is expected to be its highest yet in 2026, Cult Beauty told Cosmetics Business.

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