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Packaging
Creating the perfect pack to increase a beauty brand’s ROI
Good packaging is at the core of establishing a visual connection between product and producer – it needs to be engaging and consistent, and with 70% of purchasing decisions made in-store, and a third of this decision-making based on packaging, it can’t be overstated how crucial this is to your product’s success. Here, Jeremy Freedman explains how brands can ensure their packs design will return on their investment
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