Can there be many, if any, beauty product manufacturers that haven’t engaged in some form of sampling to source new customers or build brand awareness? If so, they’re either super premium priced and rooted rock solidly in the upper reaches of the market, or else they’re no longer in business. To sample or not to sample has never really been in question for most brand owners and their customers. What is, however, is determining the optimal way in which to go about it.
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