Sponsored by HCP Packaging
Exclusively presenting new trend collections for Spring Summer 20, ‘Dolce Disco’ and ‘Palm Beach’: fun and optimistic themes featuring new stock packaging with original artwork and dynamic decoration.
For eye-catching compacts worthy of Instagram, HCP present ‘Bleu’, ‘Solitaire’ and ‘Rainbow Sprinkles’. Inspired by treasures of the ocean, ‘Bleu’ showcases the Radii Rectangular Midi Palette; a newly developed and highly versatile stock pack displaying decorative designs in blue hues. 'Solitaire' transforms the super-slim Fusion Magnetic Palette with an array of entrancing shimmering finishes.
Get a sugar-rush for ‘Rainbow Sprinkles’; a trio of Radii Round Pressed Powder Compacts, decorated with confectionery designs and a suspension of brightly coloured floating glitter, beads and sequins.
The HCP stock Fusion Slim Wand is re-imagined for ‘Fairy Wands’ with stunning rainbow glitter finishes; ideal for lips or highlighter products. ‘Chromatica’ presents ultra-bright tropical designs; demonstrating the opportunity to achieve vivid and detailed artwork on paper packaging.
Manufactured in HCP’s European facility, ‘Starry Eyed’ displays a versatile selection of eyeliner tips to achieve iconic beauty looks housed in an elegant tapered pack; inspired by stars of film, music and fashion.
The mascara category is a key product focus for the HCP Group: creating a global synergy between full pack manufacturing in the USA, China and Germany with HCP’s US and EU expertise in twisted-wire fibre brushes, as well as SIMP’s expertise in micro-precision moulded plastic brushes; designed, engineered and made in Paris, France.
Going a step further, HCP are also strengthening their offering by collaborating with global fillers to optimise application systems with the latest formulas.
Mascara is the ‘magic wand’ of the beauty kit – HCP has made a serious investment in design to create plastic brush innovations using SIMP technology: ‘Infiniti’, ‘Spiki’, ‘Mini Spiki’ and ‘Punki’ are unique shapes that take mascara application to the next level.
Get in touch with your local HCP representative to schedule an appointment for Cosmoprof Bologna 2019.
Or, visit the website here.
