As brands continue to seek more eco-friendly beauty solutions, refillable cosmetics are quickly filling up consumers’ make-up bags.
In the UK, sales of refillable prestige beauty products soared by 47% to £34m from January to July of last year – more than double those of the total prestige beauty market, which increased 22% in the same period, according to market researcher The NPD Group.
Meanwhile, data from luxury retailer Fenwick found that Google searches for ‘refillable beauty’ had increased 59% over the last year.
While refillables are gaining traction across fragrance and skin care, make-up is leading the charge: sales of refillable make-up shot up by 364% in the period from January to the end of July 2022, compared to the year prior, in contrast to the overall make-up market which saw a 30% year-on-year growth.
“As many beauty consumers are striving to make more environmentally conscious purchasing choices, refillable packaging offers