HCP Packaging exhibit at Luxepack Monaco having recently announced the exciting news of the acquisition of German cosmetics manufacturer Rusi Cosmetic GmbH & Co, with the support of controlling shareholder Baring Private Equity Asia.
A key strategic move to enhance HCP’s manufacturing capabilities in Europe, this acquisition adds extensively to HCP’s stock portfolio for mascara, eyeliner, lipstick and lip gloss categories. For further details, please refer to the press release at www.hcpackaging.com
Luxepack Monaco also sees the exclusive launch of HCP’s new trend ranges for the Autumn Winter 18/19 season with four stunning trends: ‘Butterfly Kisses’, ‘BeautyDNA’, ‘Bionic’ and ‘Romantique’.
Showcasing new stock items and innovative finishing ideas for colour cosmetics and skincare, HCP’s trend ranges demonstrate how creative use of finishes and decoration can completely transform a stock pack for any brand identity.
Highlights include a delicate bronze-effect filigree butterfly, intricately engraved effects on aluminium, a stunning textured finish called ‘Crystal Glaze’ and dazzling holographic decoration.
HCP also present new stock investments: the highly luxurious Fusion Magnetic Paintbox, the Fusion Round Deco range evolved with a recess to house a versatile decorative top-plate feature and a slim full-size lipstick addition to the cool aluminium Magnum range.
The integration of Paris based micro-injection plastic brush manufacturer SIMP and recent investments in the HCP stock offering supports mascara as a key category of growth.
The Pacific Mascara is a stylish new pack that offers extensive decoration and customisation capabilities. This fully optimised pack has all the desirable features of a top performing mascara and can be paired with multiple choices of twisted-wire or micro-precision moulded plastic brushes.
HCP Packaging Group welcome both press and customers to Luxepack Monaco 2017 to present these launches and more - please contact your HCP representative to schedule an appointment. www.hcpackaging.com
Hall Ravel RA04/RB03
Featured companies
- Companies:
- RUSI Cosmetic Packaging
