Successfully launched in May 2013, HCT Europe provided a full service for El Corte Ingles’ first private label makeup range. All Intense encompasses both innovative formulations and striking packaging.
HCT have built a strong relationship with the Spanish retail giant’s, whilst manufacturing a comprehensive collection of makeup for the face, lips, eyes and nails, rolling out in 292 ECI department stores as well as having a great online presence through their supermarket portal.
Utilising HCT’s extensive stock library, the range was built around a geometric theme using a moulded grey gloss finish. HCT’s eye-catching ‘Stealth’ range was reinvented in both the lip glosses and lipsticks. Smooth, streamline edges makes them perfectly portable and effortlessly sleek whilst reflecting HCT’s exemplary knowledge in premium packing.
The range has been very well received by the Spanish consumer, currently sold out in HiperCor, SuperCor and Opencor as well as the supermarket of the ECI department store.
“All Intense is a complete range of on trend and fully accessible makeup. We describe the brand as being ‘colour for life, and colour for everyone’. The shades and textures are perfect for the Spanish consumer and we are thrilled that the brand has been very well received,” Javier Santana, HCT Country Manager Spain & Portugal.